To foster an understanding within Tanzania on the importance and economic benefits of the tourist industry, the Tanzania Tourist Board (TTB) is not alone ranger, but a force to reckon with especially after putting new strategies, which have made the sector recover from the Covid-19 pangs.
In its range of promoting the tourism industry, TTB for instance through its Acting Director General, Felix John congratulated President Samia Suluhu Hassan for her Royal Tour initiative (that was made possible by Tanzania Tourism Board (TTB), Tanzania National Parks (TANAPA), Ngorongoro Conservation Area Authority (NCAA), Tanzania Wildlife Management Authority (TAWA), Tanzania Forest Services (TFS) and Tanzania Investment Center (TIC) among others), addressing it as an excellent strategic tool for promoting tourism business internationally.
He further said: “The country’s envoys shall use the new asset to market tourist attractions in strategic source countries including the US, setting up other plans to market Tanzania’s attractions in big global events such as the World Cup.”
President Samia graced the first appearance of the long-awaited Tanzania-Royal Tour documentary in New York, United States, in which she assured the world of Tanzanians’ hospitality and warmth to visitors. A one-hour film packed with tourism attractions, investment destinations, arts, and cultural impressions available in Tanzania.
The Head of State made the assurance during a question and answer session with a famous American journalist-cum-television producer, Mr. Peter Greenberg, shortly after the premiere of the documentary, which was held at the Guggenheim Museum.
“Tanzanians have a great deal of hospitality, we are very friendly and so, if you happen to be in Tanzania even by mistake you will not regret it,” Ms. Samia declared, during the event which attracted about 400 high profile personalities.
The Head of State as well assured Tanzanian actors and actresses that she has started connecting them to the leading players in the entertainment industry in the world, to enable them to promote the country globally.
“I had a very good meeting yesterday with the “Big Five” film studios in the United States, one among them was from Paramount Pictures and we discussed how to connect Tanzania’s culture and arts to their industry.
“I think I have started working on that course, just give me some more time,” Ms. Samia said when responding to a question from an upcoming Tanzanian actress, who wanted to know how the government is planning to support them in promoting the country.
That event was also showcased in Los Angeles along the Western Coast of the US and targeted the US as a primary market along with the UK, Germany, Italy, France, and Spain, plus the Netherlands, Canada, and Australia respectively, organizers said.
Finally, this event will be followed by launch events in Arusha on April 28, Zanzibar on May 7, and Dar es Salaam on 8th May 2022, will also mobilize promoting local tourism in Tanzania is coordinated by veteran US broadcaster Peter Greenberg.
The idea of the film is to persuade the country’s leaders to be at the forefront of promoting the country’s attractions, as Tanzania is ninth worldwide to participate in the project, likely to make Tanzania’s tourism more easily identifiable around the world.
All these initiatives with the stakeholders are to repackage our country and make it well known by people across the world. We want to place the country to be one of the best areas to visit, and with this, tourists will come in large numbers to see various attractions that we have including animals, plus record historical sites and entertainment events,” he said.
This also includes ensuring that good and attractive tourist objects are identifiable across the globe, highlighting that the film has been launched in the US to market Tanzania internationally. That is why famous people were invited including traders, entertainers, and tourism stakeholders, he explained.
With TTB being on board, the launch of the film is going to open investment doors, especially in the tourism industry, thus boosting potential national income basically, the Royal Tour is going to brand Tanzania and clarify that Tanzania has a lot of tourist attractions but not everyone knows this, given the fact that the tourism industry contributes 17 percent of the Gross Domestic Product (GDP).
Basically, the film is going to market the wealth of tourist attractions including 22 national parks, 27 game reserves, 42 forest reserves, 1,428 kilometers of beaches, and Mount Kilimanjaro, among many others.
On the same breathe, the Royal Tour is going to open doors to attract more tourists in the Isles, noting that tourism promotion isn’t confined to the government but also the private sector as it is a major stakeholder, providing quality services leading to more tourist arrivals.
That is why the Tanzania Tourist Board managing director Felix John said Royal Tour is an excellent strategic tool for promoting tourism business internationally.
In close analysis, TTB sees the film as a strategic promotion tool and answering long not clarified misinformation like Mount Kilimanjaro and the Serengeti National Park not being in Tanzania, which directly goes along its line of duty of clarifying such inquiries and collecting all such information, as it may deem necessary for the purpose of improving tourist industry as stipulated in its functions way back in 1992 when it was formed after the disbandment of the Tanzania Tourist Corporation.
Tanzania Tourist Board is a government organization, which was legally established by the Tanzania Tourist Board Act, CAP 364 R.E. 2002 as amended by Act No. 18 of 1992. TTB was formed after the disbandment of the Tanzania Tourist Corporation.
The Board is mandated with the promotion and development of all the aspects of the tourism industry in Tanzania. It has a vision of making tourism the number one contributing sector to the GDP by the year 2025.